WHAT IS YOUR SELLING POINT?
Popular Nigerian hip-hop artist, D’prince in his hit track “Goody Bag”
popularized the concept of ‘Selling Point”. According to him, everyone needed a
selling point. He identified his wealth and his Banana as his own selling points-that’s why ladies rush him. He went ahead to
say that a lady should at least possess any of the following selling points;
boobs, bum, intelligence or culinary expertise. I’m neither a fan of Nigerian
Hip-hop nor D’prince, but as trivial as this song sounds, it is arguably one of
the most meaningful Nigerian hits.
Professionally speaking, a ‘selling point’ is that attribute of a
product that makes it attractive to customers. Relative to human beings, it is
that ‘developed’ natural or acquired trait that makes your personality or
vocation attractive to people, organisations or states. Everyone yearns for a
selling point, and those who can’t find any in themselves almost always have
inferiority complex. Consciously or unconsciously, everyone has a tendency to
take pride in their selling point because that’s all they have to add to
society. Wealthy people show off their wealth, orators tout their oratory
prowess, beautiful people glamorize their beauty etc.
However I disagree with D’prince on the things that should constitute
an ideal selling point. If all you have to add to society is a humongous penis,
perky boobs, six packs, hourglass physique or rotund bum, then you are of all
men most menial-you’re merely an object of sexual satisfaction, and there
are plenty whores and gigolos to beat you
Ultimately, selling point should be about changing lives and solving
societal problems. Regardless of your penile size as a man, you can’t have sex
with everyone (male and female), and regardless of how prominent your somatic
features are as a lady, you can’t attract or satisfy everyone (male and
female); even attempting just a thousand persons could kill you.
What then should constitute an ideal Selling Point?
- It’s about investing into your
intelligence so that you can have the intellectual capital needed to
impact lives and add meaning to society.
- It’s about building character and virtue
so that you can make moral, attitudinal and social investments in people.
- It’s about acquiring relevant skills and
craft so that you can solve problems in society.
- It’s about working assiduously to improve
your talents and mentor budding talents.
- It’s about going for trainings, and
exposing yourself to improve your leadership abilities.
- It’s about working to get rich so that you
can help the poor etc.
One thing is sure, as long as life is concerned, you won’t sell without
a selling point. What is your Selling Point? Think about it!
© Ezeme Kingsley C.
Instagram: ezemekingsley
For your speaking, writing or coaching jobs,
email: Kingynelsy@gmail.com
Comments
Thanks
Well said